The AdJAB Blog commens on the use of "Dixie's PerfecTouch" on "The West Wing":
"For years I have searched for paper cups with lids, but they never really sold them in stores until a couple of years ago. You had to go to a restaurant or a restaurant supply company to get them. But now I buy Dixie's PerfecTouch by the truckload. And why? Because I saw Toby and Sam drinking out of them on The West Wing.
Yup, PerfecTouch seems to be the offical cup of The West Wing. And hey, that's good enough for me. But then again I've always been a slave to good marketing, especially if it's on one of my favorite TV shows..."